In fashion terms it's defined as wearing something that is light, cute, wonderful but can also be described as cute, creepy, or dark. This style was coined by Estonian singer Kerli Koiv.
Bubble Goth is also a genre of music that sounds very bubble gum but has Goth lyrics - typically dealing with topics like vampires, zombies, death, and other taboo subjects. The music itself can sound very upbeat or mellow, but the lyrics are traditionally always dark in nature.
Here's an example of Kerli's music style. I'm really quite fond of her as an artist but I know many people that dislike her voice, her musical style, or just her in general. That's fine...There are actually other Bubble Goth artists out there, but if you're interested I'm gonna let you hunt them down yourself!
Kerli herself describes the Bubble Goth style as one that mixes in very extreme elements to make one off-beat look. For example, spikes on a white lacy headband or a Lolita dress made of PVC.
Here are some of her more popular looks regarding Bubble Goth:
As you can clearly see, Bubble Goth pulls in elements from many different areas of fashion. There are cutesy frills and bows borrowed from Lolita fashion, dread-falls and platforms snatched up from other alternative groups, cyberlox and brightly colored spandex from Cyber Goth.
Also, this style bares some mild resemblance to the Pastel Goth/Gothic Pastel look that's recently become popular, but Bubble Goth incorporates far more in terms of "objects" acceptable to wear. Want a hat made out of a teddy bear? Go for it. Thinking of wearing a pink nurse costume and black thigh-highs? Do it! It's an anything goes sort of style as long as you mix the creepy and cute elements together in a way that doesn't look like a total hot mess.
I know I sound a bit like I'm being critical of this style, but I'm just pointing out facts. Actually, I really LOVE the Bubble Goth style and look forward to incorporating more of it into my wardrobe. If you've got the same idea, here's some tips:
Shoes: Popular footwear in Bubble Goth include spiked heels (like those above) and platforms of any style or height. If you've already got a pair of monster platform boots, you're already on your way. Maybe wrap the length of the boot in pink ribbon or lace...?
Hair: Pretty much any hair color or style can work in this look, but white or pastel hair with bangs seems to be the most popular. If you're not kosher on doing something extreme with your own hair, wigs can be purchased on line for rather cheap. Add in a spiky headband, a giant bow, or even some dread-falls.
Clothing: Pink and white seem to be the most prevalent here, along with black of course. But in theory you could really work any color into a Bubble Goth coordinate. Here, the girl above is rocking some pastel purple hair with a punk bustier and a tight fitting skirt with garter straps hanging from it. This harkens back to extreme elements paired together - in this case the fetishism of a dominatrix and the cutesy girlishness of the light pink shade.
This style can be eased into very easily. If you're like me...and want to start slow, try mixing a pastel color with your basic black. The girl in the photo above is wearing a black bustier style top with a detachable collar (all the rage currently so those are easy to find!) and a pastel purple skirt with some polka dot leggings and boots. Her hair is very light and her lips very dark, adding some contrast.
In a few days, I'll post some Bubble Goth makeup ideas, since it's something that I really want to mess around with also. Until then, stay tuned!!!